Your Book’s Job Isn’t to Sell Books

Your Book’s Job Isn’t to Sell Books

Book sales matter. They are a useful metric. They can tell you whether something is working, whether your message is reaching people, and whether your marketing is getting traction. But if book sales are the whole goal, you may be playing a very small game. A great...
Consistency Creates the Discovery

Consistency Creates the Discovery

What if you don’t know what you love? We’re constantly told: Do what you love. Great. But what if you don’t know what that is? What if you’re still trying to figure it out? Here’s an idea I’ve been experimenting with for years: Consistency creates the discovery. You...

Summit

The “Expand” Summit A free online summit for authors and creators ready to expand their books, backlists, archives, ideas, and intellectual property across more formats, platforms, audiences, and discovery paths. Learn More The Problem Stop Spinning. Start...