Let’s take a look at it from a marketing perspective and see what they did, learned and accomplished.
I was there to research what 7th graders create and consume. They were sellers and buyers at the same time. They are my (future) audience. Do I know them? Maybe, maybe not. Let’s see what we learned.
Do you do the research to figure out what your reader wants? Or who they are? Do you know anything about them?
The worst target audience is … Everyone! “Our product is perfect for everyone! Everyone will love it!”