Which voice do you associate more closely with?
Do you feel like you “know” one more than the other? How about someone who writes and podcasts: do you “get to know” them better through their writing or through their podcasts?
Is a question of words versus audio?
“Podcasting allows the hosts to build an intimate connection with their audience.” — John Lee Dumas of Entrepreneur on Fire
Thanks to his voice being in your ear everyday, people feel like they know him.
“John, I know this is going to sound a little bit weird because we’ve never met, but I feel like I know you. You’re with me every morning as I drive to work. I feel like we’re friends.” — a stranger at a conference
Think about it. On the one hand, it’s a little freaky that you’re opening your voice up to whoever is listening. But hey, you can always stay home and knit. But on the other hand, if someone “feels like we’re friends” with you because they hear your voice all the time, isn’t that the gold standard in building a relationship with that person?
Take it from purely a business perspective. That person feels like they know you. Is that person more or less likely to:
- Share your podcast with a friend?
- Buy your product or book or course?
- Listen again?
I realize I’m taking for granted here that you have a good quality show with content (or at least guests) who are interesting—and interested. So if we make that “quality” equal for the writer and the podcaster, then whose voice resonates more?
My take? Even as a writer, I think that personal connection of the human voice is more powerful. What do you think?