I Lost. Now What?

I Lost. Now What?

I just “lost” out on a competition and now I have a choice:

  1. Easy: Whine and bitch and moan.
  2. Hard: Learn from the experience.
  3. Harder: Do better next time (based on what I learned).

For #1, go tell your grocery clerk (since you only have about 7 minutes there, he’ll smile and frown and shoo you away). For #2, how much do you want to learn? How much did you really want to win? For #3, how much are you willing to work to mend that gap between losing and winning? #1 is possible, #3 is impossible if you’re not willing to learn and work and do.

John Muldoon wrote an excellent article over at Monthly Experiments called “How to Never Fail at Anything, Ever Again.” By simply calling this an experiment and not getting ourselves too down, we’re going to reengineer the task, we’re going to make it repossible. I just want to get you in the right perspective because I’m not even going to call your/our/my not-winning-the-contest a failure but rather an “experiment” that you can learn from. So again, what did you learn from the experience?

  • Before you look at who won, are there obvious aspects of your entry that could have been improved? Why weren’t they? Not enough time? Funds? Experience? Audience? Clarity?
  • Did you have a clear message?
  • Was your content (or project/business/plan/outline)  interesting, compelling, funny, or whatever it needed to be? In other words, did you have the all-important Unique Selling Proposition?
  • Did you present that message and content in an irresistible way?
  • Did you show that there was a willing audience out there and that you knew how to reach them?
  • Did you analyze the competition and demonstrate how/why you were better/different/alternative?
  • Did you convey that you were the one who needed to do this? Based on experience, access, platform, etc.
  • Who won? What did they do, in your opinion, that got them the prize? How about the judges, did they comment on why the winner won?
  • Were you in the right contest?

I’m not kidding about that last one. I don’t mean you entered a cat in the dog show, but was your project truly ready? Let’s say it wasn’t. Congratulations for getting yourself out there! You gave it a shot. You didn’t win. You’re now going to take your project back to the drawing board and work on it, improve it, refine it, maybe even drastically change it. But don’t just change it because of this one contest. Enter some more contests or competitions (or job interviews or dates or whatever). It’s good practice.

Losing is an experience. It’s actually an extremely helpful experience if (and only if) you take it and use it to improve.

  1. Possible: lose yesterday’s contest.
  2. Impossible: win yesterday’s contest.
  3. Repossible: win tomorrow’s contest.

In related news: I Won. Now What?

I Lost. Now What?

I Lost. Now What? Take the path forward.

I Lost. Now What?

I Lost. Now What? Stop at the brick wall.


By |2017-05-24T13:28:47+00:00January 15th, 2013|Perspective|6 Comments

About the Author:

Bradley Charbonneau was sitting with his 8-year old reading a bad children's book when he said to his son, "We can do better than this ... and you're going to help me." Then they did it. He hasn't stopped since.


  1. Write Every Day Challenge January 15, 2013 at 12:43 pm - Reply

    […] I Lost. Now What? (Jan 15) […]

  2. John Muldoon January 15, 2013 at 12:47 pm - Reply

    I love this post and your perspective.

    The people who share this point of view, will be successful: “Losing is an experience. It’s actually an extremely helpful experience if (and only if) you take it and use it to improve.”

    Those people see opportunities everywhere. Opportunities to win, or to lose, or to learn, or to grow. Guess what, you get to those outcomes (win, lose, learn, grow) the same way: put yourself out there and try something. Have the guts to question what’s possible and take a little step out of your comfort zone. Say what you stand for. It feels like a risk to be vulnerable like that, but I promise you there’s much more risk in doing nothing.

    Sometimes you win. Sometimes you don’t. Sometimes people only see the win or the loss, and they miss the fact that the experience helped them grow.

    If you think you’re staring at a brick wall, change your perspective a bit, look the other way, there’s a path you almost missed.

    Thanks for the perspective, Bradley. You have a gift for it.

  3. Bradley January 15, 2013 at 12:53 pm - Reply

    I’m quoting your comment:

    ” … take a little step out of your comfort zone”
    ” … there’s much more risk in doing nothing.”

    They’re just two little ideas, seemingly innocent. but they’re the swift and silent killers. Staying in the comfort zone and doing nothing is what most people will do. It’s the easy way. It’s the common way.

    But if you don’t want to be common, it’s not going to be easy.

  4. Is Your Message Clear? January 15, 2013 at 7:48 pm - Reply

    […] Hmm, intriguing but also clear: I’ll help people achieve what they thought they couldn’t achieve. OK, pretty cool. Helpful. How am I going to do that? Because I know how to do it and I’ve done it successfully myself (French villa example). A large part of repossible is also going to be through the expertise and experience of others who have made the impossible possible again. Are there magical potions to swallow? No, but maybe some hard work. Ready to do something about not winning? Here are some tips: I Lost. Now What? […]

  5. Pretend You're a Guru January 17, 2013 at 6:18 am - Reply

    […] Knowledge: I Lost. Now What? […]

  6. 100 Posts in 100 Days January 27, 2013 at 8:12 am - Reply

    […] didn’t have a deadline. I started posts and went on tangents and brand new ideas were born. I lost a contest and examined what happened. I wrote a How To on how we plan our vacations. I hung up some photos […]

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