So rather than push back and post more and more about marketing and WordPress (well, I did that, too … ), I gave in to the pressure and posted more and more about helping people get their email set up.
I wanted to write about WordPress, but my audience wanted me to write about Google Apps. OK, you win!
I’m a huge fan of Google Apps for Work which is basically hosting your email at Google. But instead of your email being firstname.lastname@example.org (which, dumb as that one is, probably isn’t even available), you use your own name and domain name, e.g. email@example.com. To me, having a Gmail or Yahoo or anything but your own domain is like having a P.O. Box–it’s just not very professional.
Would I rather write about Gifts for People who have Everything? Or maybe How to Starve Your Children and Be OK with It? Sure, but those aren’t going to make me passive income. Write what your audience wants.
Because I had a (really) old post about how to set up your email client (e.g. Outlook, Apple Mail) with Google Apps, Google contacted me and let invited me into their reseller program. Hey, I was already providing a sought after service by helping people set it up, why not save those users some money and make me a commission to boot?
“But I want to write about what I love and I want to pay the bills! What can I do?”
Keep at it. Find a way. Get creative. Discover those who are doing just that. Be active. Test. Try. Experiment. What do you have to lose (well, time, money, fame, sweat, tears … )? Ach! Get over it!
Passion. Perseverance. Patience.
- Possible: write what you love
- Impossible: get paid for everything you write
- Repossible: write everything and see what sticks